Supporting the internal US Senior UX team at PwC, I helped develop a UX learning curriculum for ProEdge, a large enterprise digital upskilling commercial product. The UX curriculum we developed will be featured as part of the upcoming UX learning path in ProEdge, aimed at enhancing the skills of thousands of PwC US staff in the application of design thinking.
To learn more about ProEdge, click the link below:
Project Name: UX Learning Curriculum for Large Enterprise Digital Upskilling Product
Client and Project Type: PwC/Paid Internal Project
Project Date: July 1st - August 16th, 2020 (6 weeks)
My role involved working with limited supervision to create and present project deliverables to client stakeholders. Project deliverables included the development and refinement of a hypothetical project scenario background, project stakeholders and target users, stakeholder and user interview scripts, A/B personas, journey map, project UI kit including wireframe examples, capstone quiz, curriculum learning goals and desired outcomes including a weighted grading rubric.
Supporting the internal US Senior UX team at PwC, I helped develop a UX capstone course for ProEdge, a commercial digital upskilling platform for large enterprise clients. As part of a broader UX learning path, my team was tasked with designing a hypothetical UX project that would challenge course takers to demonstrate proficiency in various UX skills learned throughout the learning path including design thinking, persona development, problem statement writing and basic wireframing ability.
Presented with a hypothetical UX project scenario, course takers were tasked with identifying key stakeholder and user needs through the use of personas and journey maps, writing of problem statements, and wireframing a potential solution to the identified problem. Competency in various facets of Human-Centered Design were measured against a weighted grading rubric that we developed, which assessed the course takers ability to satisfy each of the previously mentioned tasks. An overview of course materials were packaged and presented to ProEdge stakeholders and developers responsible for implementing the curriculum into the ProEdge learning framework.
Supplemental materials such as user interview transcripts are provided to the course-taker, which contain information that can be used to fill in the gaps in the presented journey map, shown above.
Our team was given 6 weeks to develop a compelling UX project that would engage and challenge course takers to demonstrate their newly minted UX skills. Several constraints were in place - the course had to include a rubric that quantifiably measured users proficiency in various UX skills learned throughout the learning path. The course had to feature forward-thinking technology and trends (in our instance, coworking spaces).
Due to technical limitations, we would have to develop a free to use UI toolkit - Figma and other vector graphics editors could not be used for demonstrating wireframing proficiency. Additionally, the course could take no longer than 5 hours of work to complete.
Leveraging the provided UX Toolkit, the user is asked to create one or many wireframes demonstrating a potential solution addressing an identified user need. An example solution using the UX toolkit is shown above.
The UX project scenario we developed required course takers to leverage Human Centered Design principles to develop a mobile room reservation app for a hypothetical medium-enterprise client.
The goal of the project was to help change the way the client booked meeting rooms by leveraging Human Centered Design Thinking to transform their room booking process from a bottlenecked, single point-of-contact model, to a flexible and easy-to-use user self-service model.
The course taker was provided a slew of materials to aid them in this goal - project stakeholder interview scripts with defined requirements including the type of product desired (ie: mobile app), timeline, constraints, primary users, success metrics, product risks and key stakeholders. User interview scripts with partially defined primary and secondary user personas, user journey map and problem statement examples were provided. Additional materials to support world-building included System Usability Metrics and company background information, including a breakdown of office details such as locations, room types, teleconferencing ability and more.
As part of the world-building effort and to aid in the development of a solution, layouts of each company office (including types of meeting rooms available) were provided to the end user.
A user completing this capstone course could demonstrate proficiency in Human Centered Design through the successful completion of the following project tasks, weighted against a score of 100%:
Multiple Choice Quiz (60%)
Problem Statement (20%)
Persona and Journey Map Development (10%)
Low Fidelity Wireframes (10%)
Once the project scenario and all supporting materials were fully realized and all internally defined metrics were met, a hand-off meeting was scheduled with ProEdge stakeholders and developers. During this hand-off meeting, I presented a high-level overview of our project scenario and background, as well as provided deliverables and grading rubric breakdown of how HCD competency will be assessed. Project stakeholders praised the quality of the deliverables, calling them “fantastic.” Following project hand-off, the senior UX manager that recruited me for the project provided the following feedback:
“[Przemek] quickly understood the proposed outline, developed it into a scenario that told a cohesive story, and created the high-quality, detailed deliverables. His scenario ‘world-building’ was crucial to the success of the project. It allowed all other deliverables to fall into place."
"Because of his efforts, we delivered on time and received overwhelmingly positive feedback. His impact on the project’s success cannot be overstated. We simply could not have done it in the time allotted without him. And I am sure the outcome was better because of his involvement.”
― PwC Senior UX Manager
